Facebook continues to evolve. It just started as a platform to share photos but has turned into a large network with more than 2 billion users. Even for marketers, this platform has greatly changed for them. Staying with the changes is quite difficult. The following are top marketing tips for Facebook. We include strategies to help you move forward.

Shooting videos

You should note that videos account for just 1% of all Facebook posts. However, this number is likely to keep growing. Video posts keep dominating on the social media. In fact, Facebook has emerged as a huge competitor for YouTube. It is not a must you hire a reputable videographer to help you with this. You should look for a smartphone, some goodies, and lighting.

Saved audiences

These types of audiences are quite useful. This is the case if you are targeting a particular market. It is easy to create custom audiences that are based on the set parameters. In this way, you can advertise to particular groups of people. Also, you need to ensure that the niche content you create meets right demographics.

Retargeting campaign

If you have a business and a website, you should begin a retargeting campaign. This is because it is a profitable means of internet advertising. The good thing about retargeting is that it allows you to advertise to people who have visited your website in the past. Just install the right tracker on your website.

Email list

You can upload your email list to Facebook. After you finish uploading, you can then advertise to every member who is on the list. Just like retargeting, this enables you to utilize several touch points with the customers. It is advisable to take advantage of potential customers’ interest in the past and turn it into an engagement campaign. This will help your visitors to engage with your staff on social media.

Respond to messages

Soon Facebook will be adding response time into their algorithms. Therefore, it is necessary to respond to messages from your potential customers. Moreover, the response time will be seen by customers. This will enable them to see whether you are responsive or not.

Embed content

You can sneak Facebook content into your blog post, or anywhere else on the internet you deem necessary. It is advisable to take advantage of this particular opportunity. When you mix various forms of content, you can create several touch points with the potential customers. Remember that Facebook allows you to embed content. For instance, you just need to click in the upper right-hand corner of the post, copy, and then paste it.

Live video

In 2018, video production will be a major issue for the social media marketing. Thus, it is necessary to master the art of live video production. The truth is that there are several benefits of shooting live videos. Live video can help you to reach a large audience. Remember that social media was built to help people connect with each other.